SEO Is for Every Site
Leading search engines, such as Google and Bing operate on a system of complex algorithms that help to determine what makes a site worthy of ranking high on search pages. These systems are constantly changing, but the core elements of Search Engine Optimization remain the same: relevant keywords, quality links, and the amount of complex, useful content on the site. As the digital world revolves, new criteria are also being added. For example, Google now factors a site’s mobile responsiveness into its ranking criteria, and to promote quality content, it ranks longer articles and information-rich posts higher than shorter content.
Though it is not given to most website owners to know all aspects of search engine ranking systems, any WordPress site can be thoroughly optimized on every level for maximum search visibility. Optimizing SEO on WordPress is really quite simple once you understand the basic principles of search engine optimization. From your site’s title and permalinks to the content of its posts, pages and media, it’s possible to make any WordPress site more visible in organic searches with tools available from WordPress itself, even if you aren’t an expert in SEO or web development.
WordPress Settings Support SEO
WordPress was developed as a platform for online publishing, and that means it is inherently search friendly, with a substantial set of built-in, basic SEO tools that anyone can use to improve a site’s searchability on every level. From the user-friendly Settings panel in the site’s Admin dashboard, you can use the many available customization options to add elements that enhance searchability and boost its search engine rankings.