Marketing

A study of why consumers buy and how consumer behavior affects marketing strategy formulation. Topics include the individual (perceptions, needs, motives, personality, learning, and attitudes), group interactions, and applications to selected areas of the marketing mix (product, price, and advertising).

Beginner 0(0 Ratings) 0 Students enrolled English
Created by Multiversity Admin
Last updated Thu, 18-Jan-2024
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Course overview
Curriculum for this course
24 Lessons 00:00:00 Hours
Week 1: Introduction to Digital Marketing
3 Lessons 00:00:00 Hours
  • Understanding the digital marketing landscape
    .
  • Importance of digital marketing in the modern business environment
    .
  • Digital marketing vs. traditional marketing
    .
Week 2: Digital Marketing Channels and Platforms
3 Lessons 00:00:00 Hours
  • Overview of digital marketing channels (SEO, SEM, social media, email marketing)
    .
  • Identifying the right channels for your business
    .
  • The role of mobile marketing and emerging platforms
    .
Week 3: Website and Landing Page Optimization
3 Lessons 00:00:00 Hours
  • Designing user-friendly and mobile-responsive websites
    .
  • Conversion rate optimization (CRO) principles
    .
  • Landing page best practices for lead generation
    .
Week 4: Search Engine Optimization (SEO)
3 Lessons 00:00:00 Hours
  • Fundamentals of SEO
    .
  • On-page and off-page SEO techniques
    .
  • Keyword research and content optimization
    .
Week 5: Pay-Per-Click Advertising (PPC) and SEM
3 Lessons 00:00:00 Hours
  • Introduction to paid advertising
    .
  • Google Ads and Bing Ads platforms
    .
  • Creating effective PPC campaigns and ad groups
    .
Week 6: Social Media Marketing
3 Lessons 00:00:00 Hours
  • Building a social media presence
    .
  • Social media advertising and sponsored content
    .
  • Content creation and engagement strategies
    .
Week 7: Email Marketing and Automation
3 Lessons 00:00:00 Hours
  • Building and segmenting email lists
    .
  • Effective email campaign design
    .
  • Marketing automation tools and strategies
    .
Week 8: Digital Marketing Analytics and Strategy Evaluation
3 Lessons 00:00:00 Hours
  • Key performance indicators (KPIs) in digital marketing
    .
  • Tools for tracking and analyzing digital marketing performance
    .
  • Developing and refining a digital marketing strategy
    .
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Other related courses
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Updated Thu, 21-Mar-2024
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Multiversity Admin

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